Theordinary.com The Ordinary | Skincare, Makeup, Hair, & Body Products

The Ordinary is your destination for Skincare, Makeup, Hair, and Body solutions. Discover clinical formulations with integrity.

Theordinary.com Overview

When accessing theordinary.com, users will find themselves on a website that focuses on delivering high-quality, clinically formulated skincare products. The title of the website, "The Ordinary | Clinical Formulations with Integrity," sets the tone for what this brand stands for and promotes.

This website has a strong focus on a clean, simple, and professional aesthetic with its black and white color palette and minimalist design. The site's layout is easy to navigate, with clear and concise product categories located in the menu at the top of the page. The left-hand side of the page features a smaller menu with product subcategories, search bar, and useful links such as "Contact Us" and "FAQs."

To provide customers with detailed information about each product, The Ordinary uses a combination of text, images, and interactive features. Each product page features high-quality images of the packaging and individual products that can be zoomed in on for a closer look. Potential buyers can also see a full list of ingredients to determine whether a product will work for their needs. The site also features a "Regimen Guide" that provides suggestions on how to incorporate the products into your skincare routine.

The website is hosted by Cloudflare, which is a popular web hosting company in the United States. The SSL certificate was issued by Let's Encrypt, which ensures that the website is secure and reliable for user transactions. Furthermore, the website has a top-level domain, ".COM," which is highly recognized as a standard for commercial websites.

The website is primarily targeted at adults who are interested in high-quality skincare products with clinically proven formulations. As such, it is considered family-friendly, appropriate for all ages.

According to PageSpeed Insights, the website has a speed score of 70. This is not an ideal score, as a website's speed can affect user experience and SEO ranking. However, it is in the acceptable range, and some optimization could be done to improve it further.

In conclusion, theordinary.com delivers an excellent user experience with its minimalist design, clear navigation, and detailed product information. It also promotes transparency and integrity with its clinical formulations and ingredients list. Its hosting by Cloudflare and SSL certification by Let's Encrypt add further credibility and reliability to the site. Overall, it is a highly functional and professional e-commerce website that represents its brand well.

Theordinary.com Rank Summary

Global Rank

26,452

Average Load Time

0.78sec

Links In Count

457

Website Value

$438,438

Audience Geography. Where are theordinary.com visitors located?

Country	Visitors
United States US	49.2%
Canada CA	8.2%
Singapore SG	4.2%
Hong Kong HK	3.5%
Mexico MX	2.9%
Australia AU	2.2%
India IN	1.5%
Viet Nam VN	1%
Iraq IQ	0.7%
Other	26.7%

Country	Pageviews
United States US	47.6%
Canada CA	15%
Mexico MX	6.1%
Hong Kong HK	3.1%
Singapore SG	2.6%
Australia AU	1.7%
India IN	0.7%
Viet Nam VN	0.4%
Malaysia MY	0.4%
Other	22.4%

Country	Rank
Singapore SG	4268
Iraq IQ	5163
Hong Kong HK	5466
Canada CA	6455
United States US	10713
Mexico MX	12294
Australia AU	19179
Malaysia MY	21294
Viet Nam VN	24973
India IN	136240

Where do visitors go on theordinary.com?

Subdomain	Pageviews
theordinary.com	100%

Subdomain	Pageviews per User
theordinary.com	4.2

Subdomain	Reach
theordinary.com	100%

How popular is theordinary.com?

Period	Global Rank	Global Rank Delta
past 3 months	26452	2556
past month	28508	-1556
past week	27790	4499
yesterday	62424	7760

Days	Pageviews Rank	Pageviews Rank Delta	Pageviews per Million	Pageviews per Million Delta	Pageviews per User	Pageviews per User Delta
90	23450	3894	284	-20.28%	4.2	-7.726%
30	25802	-3890	26	20%	4.2	10%
7	29348	11987	23	-41.71%	3.6	-37.48%
1	57317	-25610	13	80%	4	200%

Days	Reach Rank	Reach Rank Delta	Reach per Million	Reach per Million Delta
90	29818	2126	25	-13.48%
30	32162	-619	22	3%
7	30313	1372	24	-6.771%
1	79376	29050	10	-31.67%

Theordinary.com Website Safety

Overview

Last Updated: 12/25/2024

Overall result - theordinary.com is safe.

We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.

Norton Connect Safe

Last Updated: 03/24/2024

theordinary.com is safe.

Norton ConnectSafe evaluates theordinary.com for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search

Last Updated: 06/29/2017

theordinary.com is safe.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing

Last Updated: 01/09/2019

theordinary.com is safe.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.

Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.

Site Advisor

Last Updated: 03/09/2021

theordinary.com is safe.

McAfee assesses theordinary.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze theordinary.com for mature or inappropriate content, only security checks are evaluated.

Web of Trust

Last Updated: 12/25/2024

theordinary.com child safety is unknown.

The WOT calculates reputation of the theordinary.com. This reputation system receives ratings from users and information from third-party sources, assesses the theordinary.com for safety features and confirms, whether theordinary.com is suitable for children.

SSL Information

SSL Checker Tool

Domain	theordinary.com
Issuer Organization	DigiCert Inc
Issuer	RapidSSL TLS RSA CA G1
Algorithm	RSA-SHA256
Valid form	03/19/2024
Expiration	03/18/2025
Signed	Certificate is not self signed
Additional Domains	theordinary.com www.theordinary.com

Theordinary.com Rank History

Alexa Rank shows how popular theordinary.com is in comparison with other sites. The most popular site has Alexa Rank equals 1. If theordinary.com has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to theordinary.com and pageviews on theordinary.com over the past 3 months.

Theordinary.com Hosting Information

Server Location

Geolocation Tool

ASN Information

ASN Lookup Tool

ASN ID: 13335

ASN Title: CLOUDFLARENET - Cloudflare, Inc., US

Last Update: 03/18/2024

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 13335
ASName: CLOUDFLARENET
ASHandle: AS13335
RegDate: 2010-07-14
Updated: 2017-02-17
Comment: All Cloudflare abuse reporting can be done via https://www.cloudflare.com/abuse
Ref: https://rdap.arin.net/registry/autnum/13335

OrgName: Cloudflare, Inc.
OrgId: CLOUD14
Address: 101 Townsend Street
City: San Francisco
StateProv: CA
PostalCode: 94107
Country: US
RegDate: 2010-07-09
Updated: 2017-02-17
Comment: All Cloudflare abuse reporting can be done via https://www.cloudflare.com/abuse
Ref: https://rdap.arin.net/registry/entity/CLOUD14

OrgTechHandle: ADMIN2521-ARIN
OrgTechName: Admin
OrgTechPhone: +1-650-319-8930
OrgTechEmail: rir@cloudflare.com
OrgTechRef: https://rdap.arin.net/registry/entity/ADMIN2521-ARIN

OrgAbuseHandle: ABUSE2916-ARIN
OrgAbuseName: Abuse
OrgAbusePhone: +1-650-319-8930
OrgAbuseEmail: abuse@cloudflare.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/ABUSE2916-ARIN

OrgNOCHandle: NOC11962-ARIN
OrgNOCName: NOC
OrgNOCPhone: +1-650-319-8930
OrgNOCEmail: noc@cloudflare.com
OrgNOCRef: https://rdap.arin.net/registry/entity/NOC11962-ARIN

RNOCHandle: NOC11962-ARIN
RNOCName: NOC
RNOCPhone: +1-650-319-8930
RNOCEmail: noc@cloudflare.com
RNOCRef: https://rdap.arin.net/registry/entity/NOC11962-ARIN

RTechHandle: ADMIN2521-ARIN
RTechName: Admin
RTechPhone: +1-650-319-8930
RTechEmail: rir@cloudflare.com
RTechRef: https://rdap.arin.net/registry/entity/ADMIN2521-ARIN

RAbuseHandle: ABUSE2916-ARIN
RAbuseName: Abuse
RAbusePhone: +1-650-319-8930
RAbuseEmail: abuse@cloudflare.com
RAbuseRef: https://rdap.arin.net/registry/entity/ABUSE2916-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

Theordinary.com Domain Registration and Settings

WHOIS

WHOIS Lookup Tool

Domain Name: THEORDINARY.COM
Registry Domain ID: 2882257_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.easydns.com
Registrar URL: http://www.easydns.com
Updated Date: 2022-12-14T13:18:16Z
Creation Date: 1998-12-29T05:00:00Z
Registry Expiry Date: 2023-12-29T05:00:00Z
Registrar: easyDNS Technologies Inc.
Registrar IANA ID: 469
Registrar Abuse Contact Email:
Registrar Abuse Contact Phone:
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Server: DNS1.EASYDNS.COM
Name Server: DNS2.EASYDNS.NET
Name Server: DNS3.EASYDNS.ORG
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2023-09-21T14:45:35Z

DNS Records

DNS Lookup Tool

Host	A Record	TTL

Host	MX Record	Priority	TTL

Host	NS Record	TTL

Host	TXT Record	TTL

Theordinary.com HTML Check

HTML Validation Tool

Errors

Attribute “xmlns:fb” not allowed here.

Bad start tag in “img” in “head”.

An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.

Stray end tag “noscript”.

Attribute “name” not allowed on element “meta” at this point.

Element “meta” is missing one or more of the following attributes: “itemprop”, “property”.

Stray end tag “head”.

Start tag “body” seen but an element of the same type was already open.

Cannot recover after last error. Any further errors will be ignored.

Warnings

Attribute with the local name “xmlns:fb” is not serializable as XML 1.0.

Theordinary.com Desktop Performance

Last tested: 04/30/2018

Desktop Speed

65%

Leverage browser caching

Optimize images

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Enable compression

Minify JavaScript

Desktop Resource Breakdown

Total Resources	71
Number of Hosts	10
Static Resources	56
JavaScript Resources	14
CSS Resources	3

Theordinary.com Mobile Insights

Last tested: 06/29/2018

Mobile Usability

100%

Mobile Speed

70%

Avoid landing page redirects

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Mobile Resource Breakdown

Total Resources	5
Number of Hosts	2
Static Resources	2
CSS Resources	1

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Theordinary.com The Ordinary | Skincare, Makeup, Hair, & Body Products

The Ordinary is your destination for Skincare, Makeup, Hair, and Body solutions. Discover clinical formulations with integrity.

Theordinary.com Overview

Theordinary.com Rank Summary

Theordinary.com Website Safety

Theordinary.com Rank History

Theordinary.com Hosting Information

Theordinary.com Domain Registration and Settings

Theordinary.com HTML Check

Theordinary.com Desktop Performance

Theordinary.com Mobile Insights

Theordinary.com Similar Audits

Theordinary.com Common Typos